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The idea for Yora pet food was sparked by its founder’s discovery of a protein bar (for humans) made with cricket flour. The thinking was that if insect protein is good enough for humans, surely it could be good enough for pets. Yora was born in 2018 in the UK, thanks to the tireless testing and collaboration between pet nutritionists, entomologists and a team that is passionate about companion animal wellbeing.

Yora’s secret ingredient is black soldier fly larvae, which is quick to grow, using just a fraction of the land, water and carbon emissions that traditional protein sources (like beef and chicken) use. This sustainable and ethical protein source is not just good for the planet, but because it’s a novel protein, it is considered hypoallergenic and far less triggering for allergic dogs than common protein sources.

Yora pet food is packed with protein, fats, and antioxidants, has an anti-inflammatory effect and contains bioavailable calcium – giving pets all the goodness of a novel protein without unnecessary additives. Yora varieties are made to suit your pet’s type, size and age – all equally delicious!